User Experience News

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1. Why feedback is essential to your CRO strategy

   We are currently in the midst of a very unusual situation. The ongoing global crisis has left many companies searching for ways to attract new customers while also holding on to existing ones. This situation has – as a result – means that now is a more critical time than ever for these same companies to distinguish themselves from the competition. Just recently, we had a video call with CRO specialist Martin van Kranenburg to discuss conversion optimisation in 2020, how this will be affected and what businesses can do to stay ahead.

   https://mopinion.com/why-feedback-is-essential-to-your-cro-strategy/

   Tags: ab testing, cro, customer feedback, experimentation by tjeerdtraats (2020-07-06)

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2. Customer Effort Score (CES) Survey

   Customer Effort Score is a popular metric that measures how much effort it took the customer to achieve his/her goal. This type of surveys is typically used mainly to gauge the aggregate, digital user experience experience of your customers with your product, enabling you to lower frustrations and provide a smooth online journey.

   https://marketplace.mopinion.com/survey-templates/ces-customer-effort-score-website-ux/

   Tags: customer journey, ces, ux, user experience, website ux, customer feedback, customer goals, improve ux by eringilliam (2019-09-26)

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3. UX principles applied to chatbot conversation design

   Conversational Experience Design is just another kind of User Experience Design.
   If we approach Conversation Design from this perspective, there’s a number of UX principles that can come in handy.

   https://uxdesign.cc/ux-principles-applied-to-chatbot-conversation-design-aadb1ee34cc7/

   Tags: ux, user experience, ux principles, ux design, conversational design, customer feedback, conversational design journey, users-first, conversational interface by eringilliam (2019-09-20)

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4. Thumbs Up/Down Survey Template

   The ever-popular thumbs rating system is great for rating content performance. Especially for those looking for quick insights into the performance of product content, online support features and blog posts.

   https://marketplace.mopinion.com/survey-templates/thumbs-up-down-survey-website-content/

   Tags: web content, user feedback, ux, content performance, content feedback, survey template, customer feedback by eringilliam (2019-09-04)

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5. Content Satisfaction Survey Template

   Content satisfaction surveys give users insight into how satisfied their customers are with overall content, including product content, homepage content, page navigation and layout.

   https://marketplace.mopinion.com/survey-templates/website-content-satisfaction-survey/

   Tags: content satisfaction, user feedback, ux, customer feedback, user satisfaction, web content by eringilliam (2019-09-04)

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6. A sound investment: Robeco improves the online experience with customer feedback

   In this customer story, Sanne IJben, Customer Experience Manager at Robeco tells the story of Robeco’s transformation and how Mopinion has helped her organisation reach its online goals…

   https://mopinion.com/robeco-improves-the-online-experience/

   Tags: asset manager, customer feedback, customer story, online experience, robeco by eringilliam (2019-02-26)

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